In my experience as an entrepreneur and advisor to both emerging and established companies, I have observed a key pattern that separates successful ventures from those that stagnate or even fail: alignment among partners.
Whether you are launching a startup or building a traditional company, it is crucial from day one to clearly and jointly define the business model and the long-term strategy: is the company aiming to create value for a future exit, or to generate steady income for its shareholders? This initial conversation may seem obvious, but it is often overlooked—and it frequently becomes the root cause of future conflicts.
A lack of alignment in vision, leadership style, and especially in the core values that define what each partner is willing—or unwilling—to do, leads to fragmented decision-making, weak corporate governance, and mediocre results. Companies whose founders and partners hold divergent visions are destined to fail, or at best, to experience very limited growth.
My recommendation is always clear: formalize this alignment first through a solid founders’ agreement, and later through a robust shareholders’ agreement when the time comes. Ensure that every new partner who joins the project fully shares that original vision, the chosen leadership style, and—above all—those fundamental values.
This is the first step toward ensuring that the company succeeds, grows sustainably, and reaches its full potential, whether through steady dividends or a successful exit. Remember: early alignment leads to lasting success.